The main vision of the Greening Transport project is to merge the technical evaluation of the emissions from transport, and the improvements in their calculation, with the behavioural changes, needed to realise these reductions in emissions. Past attempts to measure the “low hanging fruit” in terms of emissions reductions from transport have failed to fully merge these two disciplines. The project team believe that in order for the EPA to have a holistic picture of the potential emission reductions that are possible in Ireland by 2030 (and beyond), it is vital not to ignore the behavioural constraints in which transport analysis is framed. While it is possible to predict targets for take up using assumptions, to ignore human behaviour is to not fully grasp the problem at hand.
With this in mind, the work packages for this project have been designed to tackle the technical emissions and transportation modelling, as well as the application of behavioural constraints to these models to provide the EPA with details of what emission reductions are possible based upon the current research.