The main vision of the Greening Transport project is to merge the technical evaluation of the emissions from transport, and the improvements in their calculation, with the behavioural changes needed to realise these reductions in emissions. Past attempts to measure the “low hanging fruit” in terms of emissions reductions from transport have failed to fully merge these two disciplines. The project team believe that in order for the EPA to have a holistic picture of the potential emission reductions that are possible in Ireland by 2030 (and beyond), it is vital not to ignore the behavioural constraints in which transport analysis is framed. While it is possible to predict targets for take up using assumptions, to ignore human behaviour is to not fully grasp the problem at hand.

With this in mind the work packages for this project have been designed to tackle the technical emissions and transportation modelling, as well as the application of behavioural constraints to these models to provide the EPA with details of what emission reductions are possible based upon the current research.

Alignment with EPA Research Aims

The research proposed in this project is mainly aligned to the EPA Climate Research Theme 4 on Air Science (EPA, 2014).  The research will develop an analytical model to link emission to transport and demonstrate mitigation possibilities using this approach. However, the project also addresses elements of Theme 1 – in that the project will research methods that will develop a measurement and verification approach for transport emissions and show emissions mitigation strategies.  Most of the objectives of Theme 3, in relation to socio-economic modelling and cross-disciplinary behavioural change research, will be addressed in the methods examined to achieve modal shifts to sustainable transport.  The research will also seek to build upon past and current research projects that the project team have been involved in with the EPA (Barriers to Sustainable Transport in Ireland, 2009; Environmental Transport Interface, 2007; An Assessment of the Impacts of Public Policy & Infrastructure Changes on Outdoor Air Quality: Emissions, Exposure, Scale & Health Impact, on-going; Ireland’s Sustainable Development Model, 2010; Towards a Net Green National Product for Ireland, 2013; Quantification of the Benefits of Active Travel (BeAT) in Urban Environment (Sustainable Environment Project 7).